Cakes with jelly and raisins

Cake 2.0 – if at first you don’t succeed, try again.

The cake with jelly or raisins turned out to be Maris Gilden’s most successful new product last year. If we opened all the packs sold in that time at once, there would be one cake for every person in Estonia. For a small company that is a big achievement, and we are very grateful to you for the privilege!
I thought for a long time about what to call this page. I wanted it to be as informative as possible and to please the search engine too. Then I remembered that this is actually our second attempt to bring cakes to market. The first time we tried to sell the product under the name “Mini cake”, and it ended in complete fiasco. Without dwelling on the mistakes, we were fortunately convinced enough that the cake itself was excellent – so we decided to try again. Do you also have a story of trying to introduce something to others and it just not catching on – and later, saying essentially the same thing in different words, everything worked? Words matter.

The cake is made simple, convenient and bite-sized

For the updated cakes we kept the design simple and clear, and paid more attention to convenience in the broader sense of the word. It is a ready-to-eat product that, thanks to its bite-sized dimensions, is easier to bite into and does not crumble. The tray packaging, which houses each cake in its own nest, protects the product from being squashed far better. Unless you decide to feed the ducks (or yourself) on the way, every cake should reach your home in one piece. We have also taken care of the tedious job of removing the baking paper for you. For gourmets and home cooks who find a plain cake too boring, a practical hollow in the middle of the product can be filled with, say, tart jam or cream. We have received many photos of how our cakes are dressed up at home – for entertaining guests, or even on a home café menu. It is that simple!

If you too would like to photograph our cakes dressed up just the way you like and receive a whole box of cakes delivered to your home in return, please get in touch. There are a few requirements for the photo – but what doesn’t have requirements? 🙂
The cake with raisins or jelly keeps considerably longer than competing products. This is achieved thanks to the protective atmosphere added to the pack. Since I have been asked about this before, let me explain briefly what it is. The ordinary air around us that we breathe consists of oxygen, carbon dioxide and nitrogen. A protective atmosphere (the uglier term is “modified” atmosphere) is created simply with carbon dioxide and nitrogen by removing the oxygen. No additional chemistry is used. The absence of oxygen makes life harder for the microorganisms that spoil food and slows down deterioration, such as rancidity. If you want to help food packed this way keep longer, you can protect it from direct sunlight, for example.
One cake weighs 50 g on average and contains about 215 calories (kcal) of energy, which is a suitable amount for a snack or treat even for those who count calories.

Raisin cakes product information:

Ingredients: sugar, wheat flour; raisins 16%, egg, skimmed milk powder, flour treatment agent (emulsifier: E471, antioxidant: ascorbic acid, vitamin E), baking soda, rapeseed oil, salt, flavourings; colour: beta-carotene.
Nutrition per 100 g: Energy: 1762.2 kJ / 420.6 kcal; Fat: 19.7 g, of which saturates: 2.1 g; Carbohydrate: 55.8 g, of which sugars: 35.4 g; Protein: 5.0 g; Fibre: 1.4 g; Salt: 0.3 g.

Jelly cakes product information:

Ingredients: sugar, wheat flour, rapeseed oil, egg, jelly 14% (sugar, glucose syrup, stabiliser: pectin, acidity regulator: citric acid, rapeseed oil, colours: E140, E120, E160b, flavouring), whey powder, flour treatment agent (emulsifier: E471, antioxidant: ascorbic acid, vitamin E), baking soda, colour: beta-carotene.
Nutrition per 100 g: Energy: 1799.2 kJ / 429.4 kcal; Fat: 20.4 g, of which saturates: 2.2 g; Carbohydrate: 56.8 g, of which sugars: 39.1 g; Protein: 4.6 g; Fibre: 1.1 g; Salt: 0.3 g.
Shelf life: 120 days. Our cake is packed in a protective atmosphere and keeps longer in unopened packaging than other products in the same category. We do recommend eating the cakes within 3–4 days of opening the pack. Sooner is allowed too 🙂
Available (in larger shops):